I was given a concept board that included these images as a guideline for the colours and feel that the website could showcase.
I decided my first step should be to choose a colour scheme and using the concept board as a guide, I settled on the below four colours in addition to a heavy use of white.
I chose colours which I felt matched well with the company brand values included in the brief: Authentic - Engaged - Accountable.
#48616e | rgb(72, 97, 110)
#949887 | rgb(148, 152, 135)
#dfe0d2 | rgb(223, 224, 210)
#e2dedf | rgb(226, 222, 223)
I wanted the logo to be at the forefront of the homepage layout and I felt the company icon was an easy fit as a navigation link in the header.
I created the vector background using a friend's photo of the Bristol skyline, chosing a vector instead of a photo to keep the file size small.
The landscape isn't identifiable as Bristol's skyline so doesn't narrow a national company down to one area, while keeping the charm of the Bristolian scenery.
As requested in the brief, I wanted to make sure the website's portfolio showcase was particularly striking.
The diamond shape of the images are consistent with the shape of the icons.
I created a mock up GIF showcasing tapping the mobile menu button.
A couple of call-to-action buttons at the bottom of the mobile menu make contacting the agency simple.
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For the primary font, I chose Adamina Regular as I think it best reflected the elegence, mood and feel of the images provided in the concept board.
I felt it was also important to me to pick a font that could be easily implemented through Google Fonts.
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I felt Source Pro Light would be a strong choice as a font for all UI aspects and some headers.
While being clearly readable, its light weight helps it avoid clashing with the serif font Adamina.
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Source Sans Pro Semibold was the typeface I was least sure about being the right fit for the project, but I envisioned it being used sparingly and only on Call to action buttons.